As one of the leading Marketing Consultants in Mumbai, Srideep’s journey has been one of persistence, observation, creativity, and exponential growth. With humble beginnings in the world of sales and marketing, two decades ago, Srideep has worked with several National and International brands, helping them leverage the dynamic shifts in marketing, that were initiated with the introduction of the digital platforms. Practically learning on the go, Srideep was among the early breed of digital marketing professionals who understood and navigated the yet unknown world of the digital and social media platforms, and helped brands make the most of the exponential potential of this new media.
His marketing journey, has a ton of success stories and testimonies attached to it. His first stint was with Timex watches, one of the most renowned American watch brands and then moved to Anandabazar Patrika Group (ABP), one of the country’s largest media conglomerate, followed by HostGator India, the Indian arm of the leading international web hosting company and a part of Endurance International Group, a Nasdaq listed company and then to DTDC Express Ltd. one of the largest logistics player in India. Throughout his various roles, across these companies, Srideep gained deep domain insights and learned the nuances of online marketing and B2B digital marketing practices, which enriched his professional journey with new challenges and accomplishments.
As a reputed Marketing Consultant in Mumbai today, Srideep brings unique marketing insights that have been earned from years of rich experience, across various roles. As a key member in ABP’s sales and marketing team, Srideep was instrumental in growing ABP’s magazine business across eastern India. As Head of Marketing and Communication with DTDC, he launched the first-ever domestic and international Brand Campaign for DTDC, with the former India Cricket Captain — Sourav Ganguly — as the Brand Ambassador. He also led the DTDC’s Corporate Film to win the “Best Corporate Film Encompassing Vision, History, Value & Spirit of Excellence” award – in the International Management Film Festival and made DTDC win one of Bengaluru’s “Hot 50 Brands” for consecutive years.
Srideep has been instrumental in crafting and executing marketing campaigns which not only generated impressive ROI’s but also strengthened the brand positioning and recall in the respective markets. His role of Manager – Marketing with HostGator India, one of the most reputed global Web Hosting companies in the world, headquartered in the USA, was a unique milestone in understanding the nuances of digital marketing. Srideep was instrumental in running HostGator’s first ever on ground customer acquisition drive in India in association with Google India and National Internet Exchange of India, reaching out to more than ten thousand SMB businesses in Mumbai and was also managing relationships with Google India for certain key associations.
As part of his role with the Federal Brands, a leading men’s apparels brand, Srideep launched one of India’s first exclusive branded web-store, the Live-In Web Store, from scratch, and also developed a B2B loyalty program named “Club Live In” which was a selectively exclusive brand outlet concept, rewarding multi-brand retailers for exclusively selling only Live In products. Apart from this, Srideep was also spearheading the brands presence across Shop-N- Shop formats, by placing the Live In range of products within 58 Reliance Trends Ltd. stores in all major metros in India. Srideep was also instrumental in running a successful marketing campaign for Lovable Lingerie Ltd. (a group company of Federal Brands) during its IPO in 2011 and made it a grand success.
Today, Srideep Sen is known as a reputed Marketing Consultant and Digital Marketing expert in Mumbai, who is synonymous with ROI-based marketing excellence and evolution. His key expertise lies in areas of B2B marketing, Brand Awareness, Digital Marketing, Social Media Marketing, Reputation Building, and crafting and managing ROI based campaigns, across sectors. With special focus on Logistics, Srideep has worked on creating customised, and result oriented marketing outreach for several logistic brands. In a market saturated with digital marketing consultants and online marketing experts, Srideep brings intelligent business driven insights that result in not just successful, ROI oriented marketing campaigns, but also impact the overall brand positioning and accelerates holistic growth for brands he works with. With an integrated approach towards marketing and branding, Srideep is the go-to marketing consultant for brands looking for fast paced expansion and overall growth, by registering increased ROI, surging profits, create market differentiation and finally create a long – term business impact.
By qualification Srideep is a commerce graduate and a MBA in Marketing.
My vision is to create an ecosystem whereby every business can create a long – term impact along with profit through innovative marketing and value driven communication.
To provide ROI based marketing which is affordable by all business formats, using creativity and market intelligence to achieve business goals.
As a marketing consultant my objectives are to engage with every client in the most effective way possible to drive satisfaction, clarity, generate revenue, reduce cost and do risk mitigation through optimized communications and experiences.